Qualcomm Mirasol Displays Trigger Violent Attack!!!
On April Fool’s Day, 2010 Qualcomm convened a press conference to explain that the victims had recently stolen prototypes of its Mirasol displays which used technology that mimicked the reflection of light off of butterfly wings. They explained that the displays apparently triggered aggression among wild butterflies.
It was a carefully orchestrated Butterfly Attack hoax aimed to best the schemes of years past, boost employee morale and help solidify social media presence.
Qualcomm worked with Viral Factory to create the following videos. Each tells a piece of the three-part butterfly attack story. The second video garnered the most attention, amassing 288,000 views in two day
How is that for an April Fool’s Joke?